• Brand New Thing
• Put Your Horns On Me
• Romancing The Stoned
• I'm So Important


We surpassed our Kickstarter campaign goal of $5k thanks to all of your support! We're hard at work on a new video and busy fulfilling rewards. Stay tuned...



Please feel free to send all booking inquiries, feature requests, business propositions and general complaints to bigapoc [at] gmail [dot] com

I would love to hear from you!


You can send me postcards here:

Patrick Felsenthal

500 River Place Dr

Apt. 5223

Detroit MI 48207


Look at this thing - it’s brand new!

So demands our television, our computer, our smart phone, placards along our highways and in shop windows and just about every other available public space. So demands this very press release and so demands Apoc, in his new song and video, “Brand New Thing.” This is a dog and pony show for dog and pony shows, an attempt to rebrand rebranding, a product launch on an infinite loop and a publicity campaign for planned obsolescence. Apoc is the Billy Mays of Art Rap; the Ron Popeil of Post-Hip Hop pitchmen. As usual what’s actually for sale is our own sad reflection. But wait, there’s more!


Originally from Chicago, Apoc’s music, art and journalism have brought him all over the world and afforded him the opportunity to perform alongside many of his heroes and esteemed contemporaries, from Slick Rick to Busdriver to Lupe Fiasco. He’s had music featured on a number of TV shows including MTV’s Jersey Shore and been invited to play a variety of festivals including POP Montreal and NXNE. Since releasing the acclaimed “Make Horns!” EP in 2013, he’s spent time living in Ljubljana, Slovenia; Telluride, Colorado; Three Rivers, Michigan and Preston, England. His restless spirit is currently recording strange new songs in Astoria, Queens. On a clear day you can see America from there.

Photo By: Riley Arthur


© 2016 The Edward George Company

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